Life is Better Outside.
Haglöfs is a Swedish outdoor adventure gear brand that is known for rock-solid performance in any extreme condition. Some of the top Everest expeditions have been executed with their gear. Haglöfs had a very limited online presence, and we were brought in to give them a compelling, photo-driven design that will match their outdoor brand.
Haglöfs is all about weather and adaptability. They want to set you up with the right set of clothes for the elements you'll be in. Early on I came up with a concept where we could geolocate a user, and based on their location's weather conditions, we would recommend the best jacket for that moment in time.