HAGLÖFS

Life is Better Outside.

Haglöfs is a Swedish outdoor adventure gear brand that is known for rock-solid performance in any extreme condition. Some of the top Everest expeditions have been executed with their gear. Haglöfs had a very limited online presence, and we were brought in to give them a compelling, photo-driven design that will match their outdoor brand.

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WEATHER

Haglöfs is all about weather and adaptability. They want to set you up with the right set of clothes for the elements you'll be in. Early on I came up with a concept where we could geolocate a user, and based on their location's weather conditions, we would recommend the best jacket for that moment in time.

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