DISCOUNT TIRE

Just your neighborhood tire store.

When tasked with updating Discount Tire's e-comm site, they made it clear to us that they didn't want the serious and dark fast vibe of their competitors. They pride themselves on customer service and friendliness. As a result, we included cheeky illustrations, a friendly tone, lowercase typography and delightful animations throughout the experience in order to emulate the in-store experience as must as possible.

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