ASICS FLYTEFOAM LAUNCH

Don't Run, Fly

FlyteFoam™ is a technology developed by ASICS Shoes that is substantially lighter than any competitor. So light that we compare running in their shoes to flying. The campaign "Don't Run, Fly" was executed by a full team at Razorfish. I was responsible for the following campaign landing page and email templates.

full-desktop-flytefoamfull-desktop-flytefoam
pa-flytefoam-desktoppa-flytefoam-desktop
flytefoam-email3flytefoam-email3