ASICS FITNESS EXPLORER

Live Inspired

ASICS has a strong following among serious runner, but their new target is the casual consumer. The campaign message was that you can wear ASICS anywhere... yoga, coffee, work, and of course on a mega run. Put simply, ASICS is adaptable. My idea was to push the idea of adaptability into the landing page by allowing the type to shift based on the plane it was located. Using a parallax effect, as the user scrolls the activity type will "adapt" to where it's located on the page.

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